This year’s campaign casts the spotlight on a diverse line-up of real local personalities who aren’t just showcasing the latest trends from the centre’s top fashion retailers – they’re bringing their own stories, style, and individuality to the forefront.
From Friday 25 April, shoppers will discover life-sized standees of each model throughout the centre, styled in standout looks from retailers including 
Superdry, 
Hollister, 
Charles Clinkard, Luke 1977, 
Cavani, 
Suit Direct, 
Dr. Martens, 
Timberland, 
New Look, 
Trends, 
Footlocker, 
Victoria’s Secret, 
Sports Direct, and 
Levi’s. Each display features a QR code that brings the models to life through exclusive video content, outfit details, and a closer look at the inspiring individuals behind the looks.
Meet the faces of SS25:
- Todd Brewer – One of Milton Keynes’ most sought-after DJs, regularly performing at local favourite's like Pink Punters. His bold, urban look includes key pieces from Timberland, Suit Direct, Footlocker, and Luke.
- Carys Elliott – A multi-talented dancer, actor, and model, Carys recently starred in the West End’s MJ: The Musical. Her glamorous, performance-ready look draws from Victoria’s Secret and Hollister.
- Jill Brewer – Style icon and proud mum to Todd and international performer Holly Brewer (currently touring with Rod Stewart), Jill exudes confidence in a timeless look styled by Charles Clinkard.
- Berrie & Jerrie – The identical twins behind TikTok sensation @meandme991 (nearly 500,000 followers) turn heads in playful, matching looks from New Look, Superdry, and Dr. Martens.
- Steven Meeks – Co-founder of the influential Milton Keynes Future community group, Steven is a passionate photographer and world traveller. His sharp, contemporary style is crafted with pieces from Cavani and Trends.
- Dennis – A familiar face at Midsummer Place and true fashion aficionado, Dennis works at Levi’s by day and models for global brands like Prada and Jimmy Choo by night. His head-to-toe denim ensemble is a highlight of this year’s campaign.
Kirsty McGiff, Marketing Manager at Midsummer Place, said: “We’re so excited to launch this year’s SS25 campaign. Every one of our models brings their own story, passion and energy – and that’s what fashion is all about: individuality. These are real people from Milton Keynes doing amazing things, and it’s a privilege to have them represent the incredible brands we have here at Midsummer Place.”
The SS25 campaign is more than just a celebration of fashion – it's a vibrant tribute to the community, creativity, and diversity that define Milton Keynes. With eye-catching visuals, interactive displays, and powerful local stories, this is a campaign you’ll want to experience in person.
For the latest updates, visit midsummerplace.co.uk and follow Midsummer Place on social media:
