This year’s campaign casts the spotlight on a diverse line-up of real local personalities who aren’t just showcasing the latest trends from the centre’s top fashion retailers – they’re bringing their own stories, style, and individuality to the forefront.
From Friday 25 April, shoppers will discover life-sized standees of each model throughout the centre, styled in standout looks from retailers including 
Meet the faces of SS25:
- Todd Brewer – One of Milton Keynes’ most sought-after DJs, regularly performing at local favourite's like Pink Punters. His bold, urban look includes key pieces from Timberland, Suit Direct, Footlocker, and Luke.
- Carys Elliott – A multi-talented dancer, actor, and model, Carys recently starred in the West End’s MJ: The Musical. Her glamorous, performance-ready look draws from Victoria’s Secret and Hollister.
- Jill Brewer – Style icon and proud mum to Todd and international performer Holly Brewer (currently touring with Rod Stewart), Jill exudes confidence in a timeless look styled by Charles Clinkard.
- Berrie & Jerrie – The identical twins behind TikTok sensation @meandme991 (nearly 500,000 followers) turn heads in playful, matching looks from New Look, Superdry, and Dr. Martens.
- Steven Meeks – Co-founder of the influential Milton Keynes Future community group, Steven is a passionate photographer and world traveller. His sharp, contemporary style is crafted with pieces from Cavani and Trends.
- Dennis – A familiar face at Midsummer Place and true fashion aficionado, Dennis works at Levi’s by day and models for global brands like Prada and Jimmy Choo by night. His head-to-toe denim ensemble is a highlight of this year’s campaign.
Kirsty McGiff, Marketing Manager at Midsummer Place, said: “We’re so excited to launch this year’s SS25 campaign. Every one of our models brings their own story, passion and energy – and that’s what fashion is all about: individuality. These are real people from Milton Keynes doing amazing things, and it’s a privilege to have them represent the incredible brands we have here at Midsummer Place.”
The SS25 campaign is more than just a celebration of fashion – it's a vibrant tribute to the community, creativity, and diversity that define Milton Keynes. With eye-catching visuals, interactive displays, and powerful local stories, this is a campaign you’ll want to experience in person.
For the latest updates, visit midsummerplace.co.uk and follow Midsummer Place on social media:
