Shot within the Milton Keynes centre, the campaign blends fashion and creativity to showcase the latest seasonal trends available at Midsummer Place. The video uses a series of seamless, creative transitions to move between looks and locations, subtly highlighting key retailers including 
Victoria’s Secret, 
Levi’s, 
Timberland, 
Superdry, 
Hollister, 
Trends, 
LUKE 1977 and 
Suit Direct.
Yo DJ Mel said: "I’m so happy to have been invited to model for Midsummer Place. It was a great day of filming and the results look incredible. It’s definitely a very unique way of showing off the new trends in the centre."
"This campaign is a great example of bringing fashion to life and using ‘real’ people instead of models will help people relate to what they see. It’s been great fun to work on and a real privilege to collaborate with Midsummer Place.” Kugar adds.
Kirsty McGiff, Marketing Manager at 
Midsummer Place, commented:
"Spring/Summer 2026 is truly here and with the weather seeming set to warm up, this is a great time to put away the winter coats and refresh your wardrobe. Our campaign video is a small but powerful taste of what’s in the retailers now, plus we’re expecting much more to come. We’re all hoping for a good summer this year but whatever the weather, we have something for our great British weather.”
The Spring/Summer 2026 campaign will roll out across social media, digital platforms and in-centre screens, encouraging visitors to explore new-season collections and discover the latest trends available at Midsummer Place.
